Sunday, October 9, 2011
Become A Global Brand?
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Thursday, October 6, 2011
Pakistani Market & International Markets
| GDP by Sector | |||
|---|---|---|---|
| 19.6 % Agriculture | 26.8% Industry | 53.7% Services | Exports = $19.55 billion (2010) |
Pakistan is the 27th largest economy of the world in terms of purchasing power and 45th Largest in absolute dollar terms.
InfrastructurePakistan has more than 20 million Internet users in 2009. The country is said to have a potential to absorb up to 50 million mobile phone Internet users in the next 5 years thus a potential of nearly 1 million connections per month.
- In mid-2008, the broadband capacity reached around 5.5 million.
- Telecom industry created of 80,000 jobs directly and 500,000 jobs indirectly.
- International Mobile Companies in Pakistan = 4
- The total length of railway tracks in Pakistan is 5,072 miles (8,163 km).
- 8,000 CNG buses throughout the country and 800 buses in Karachi
- National Highway and Motorway :- Total: 257,683 km
- Paved: 152,033 km (including 339 km of expressways)
- Unpaved: 105,650 km (2001)
- Vehicles on road: 4.2 million vehicles 250,000 commercial vehicles (2004 estimate)
- Pakistan has 139 airports. There are 91 airports with paved runways of which 14 have runways longer than 3,047 meters. The remaining 48 airports have
- unpaved runways including one airport with a runway longer than 3,047 meters
PipelinesLength of pipelines for crude oil is 2,011 km (1,250 mi).
- Length of Petroleum products pipeline is 787 km (489 mi).
- Length of Natural gas pipelines is 10,402 km (6,464 mi). The above information was calculated in 2009
Ports
Karachi Port = 2.3 million TEUs, Annual cargo tonnage 25 million Metric tons
- Bin Qasim Port = Annual cargo tonnage 16.6 million metric revenue tons including 5.429 million MT of dry cargo and 11.185 million MT of liquid cargo
- Annual container volume 681,000 [TEU]s with tonnage of 8.419 million MT (FY 2008-09)
- Gwadar Port became operational in 2008, with the first ship to dock bringing 52000 tonnes of wheat from Canada
GeneralPakistan's estimated population in 2010 is over 170 million. Population: 174,578,558 (July 2009 est.)
- 15-64 years: 59.1% (male 53,658,173/female 49,500,786)
- 57 % Overall Literacy Rate.
Youth in Pakistan
An estimated 103 million Pakistanis, or 63% of the population, fall under the age of 25 years. Youth literacy rate Youth Literacy Rate (age 15/24) is estimated to be 53%. Female youth literacy (age 15-24) conforming to the wider pattern in Pakistan, is even lower at 42.0%.
- Under 25 years 63% = 103.698 million
- 10-19 years 24% = 39.504 million
- 20-24 years 9% = 14.814 million
For more details please visit :- http://undp.org.pk/undp-and-the-youth.html or www.wikipedia.org
- Educational institutions by kind
- Primary schools: 156,592
- Middle schools: 320,611
- High schools: 23,964
- Arts & science colleges: 3,213
- Degree colleges: 1,202
- Technical and Vocational Institutions: 3,125
- Universities: 132
English is Pakistan's official language and is widely used in official communication in the three branches of the State - the government, the judiciary, the legislature - as well in educational institutions. Pakistan's Constitution and its laws are written in English. It is also widely used in business. Over 423,000 annual English Speaking Under-graduates and graduates.
World Bank reported that
"Pakistan was the top reformer in the region and the number 10 reformer globally — making it easier to start a business, reducing the cost to register property, increasing penalties for violating corporate governance rules, and replacing a requirement to license every shipment with two-year duration licenses for traders."
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Ease of Doing Business
TOP RANKED COUNTRIES IN THE REGION FOR "EASE OF DOING BUSINESS 2010"Economies are ranked on their ease of doing business, from 1 - 183, with first place being the highest. The ease of doing business index averages the economy's percentile rankings on 10 topics, made up of a variety of indicators, giving equal weight to each topic. The rankings are from the Doing Business 2010:
Reforming through Difficult Times report, covering the period June 2008 to June 2009.
the World Bank recognized Pakistan the 85th most business friendly country in the world in its annual 'Ease of Doing Business' report. Recent reforms improved our position and helped sustain our position as the first most business friendly location in our region.
The Ease of Doing Business Index is an index created by the World Bank. Higher rankings indicate better, usually simpler, regulations for businesses and stronger protections of property rights.
The index is based on the study of laws and regulations, with the input and verification by more than 5,000 government officials, lawyers, business consultants, accountants and other professionals who routinely advise on or administer legal and regulatory requirements.
The Ease of Doing Business index is meant to measure regulations directly affecting businesses. A nation's ranking on the index is based on the average of 10 subindices:
1. Starting a business - Procedures, time, cost and minimum capital to open a new business
2. Dealing with licenses - Procedures, time and cost of business inspections and licensing (construction industry)
3. Hiring and firing workers - Difficulty of hiring index, rigidity of hours of index, difficulty of firing index, hiring cost and firing cost
4. Registering property - Procedures, time and cost to register commercial real estate
5. Getting credit - Strength of legal rights index, depth of credit information index
6. Protecting investors - Indices on the extent of disclosure, extent of director liability and ease of shareholder suits
7. Paying taxes - Number of taxes paid, hours per year spent preparing tax returns and total tax payable as share of gross profit
8. Trading across borders - Number of documents, number of signatures and time necessary to export and import
9. Enforcing contracts - Procedures, time and cost to enforce a debt contract
10. Closing a business - Time and cost to close down a business, and recovery rate
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About Brands: Local (Pakistani) Brands Outlook
PAKISTAN FOCUS: Top 10 brands by Nielsen
Top 10 brands | Weighted (% age) |
Nokia | 84 |
Dawlance | 49 |
Lux | 39 |
Lipton | 38 |
Lays | 38 |
Pepsi | 33 |
Ufone | 30 |
Tapal | 29 |
Nestle Milkpak | 28 |
Sooper | 27 |
All about Branding and Social Media Branding
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